Roy, Rajeev creator text New Delhi Oxford University Press 2018 monographic eng

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571 The second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own businesses. The book explains concepts based on original research and the author's own experience in setting up and running entrepreneurial ventures. The book discusses all aspects of starting a business. It starts with the concept of idea generation, intellectual property, and the various issues related to doing business in India. The section on mobilizing resources elaborates on sources of finance and business plans. The day-to-day operations of an entrepreneurial enterprise, such as marketing, human resources, project management, etc., have been discussed in detail. The book also discuses growth and exit strategies. The second edition of Entrepreneurship is designed to meet the needs of management students and entrepreneurs. It aims to familiarize readers with the ground realities of starting and managing their own businesses. The book explains concepts based on original research and the author's own experience in setting up and running entrepreneurial ventures. Table of contents Section I Foundations Chapter 1. Understanding Entrepreneurship Chapter 2. Growth of a Business Idea Chapter 3. Intellectual Property Chapter 4. Family Business Chapter 5. Doing Business in India Chapter 6. Entrepreneurial Support Section II Mobilizing Resources Chapter 7. Buying a Business Chapter 8. Entrepreneurial Finance Chapter 9. Business Models Chapter 10. Making a Business Plan Section III Operations and Management Chapter 11. Managing Operations Chapter 12. Human Resource Management Chapter 13. Entrepreneurial Marketing Chapter 14. New Product Development Chapter 15. E-Business Chapter 16. Networking Chapter 17. Project Management Section IV Growth and Social Responsibilities Chapter 18. Growth Chapter 19. Exit Strategies Chapter 20. Social Responsibility Chapter 21. The Social Entrepreneur Management Entrepreneurship 658.421 ROY 978-0-19-807263-8 Allied Informatics, Jaipur BSDU 181101 20181101123043.0 English