TY  - BOOK
AU  - Natarajan, Ganesh
AU  - Kalive, Prameela
TI  - From Start-up to Global Success: The Zensar Story
SN  - 978-93-515-0863-2
U1  - 338.47005 
PY  - 2016///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Economics
N1  - Contents:
A Look at the Indian IT Industry
Zensar- Building Credibility and Stature
Building a Credible Full- Services Organization
Thinking Vertically
Inorganic Growth at Zensar- The Acquisition Journey
Profit Maximization- New Levers and Ideas
Motivating People- The Secret Sauce
The Story of Smiles- Corporate Social Responsibility at Zensar
Vision for a Digital World
Toward a Billion Dollar Zensar
The Last Word by Harsh V Goenka
N2  - In this interesting and insightful account, Ganesh Natarajan and Prameela Kalive reveal the story behind Zensar’s success—a story that has seen revenues multiply, share prices jump manifold, and customer satisfaction become an industry benchmark. This is one company that customers respect, employees love, and the community adores
ER  -