01842nam a22002417a 4500 1890 1890 OSt 20181112125414.0 181112b ||||| |||| 00| 0 eng d 978-81-203-3727-5 Allied Informatics, Jaipur 5555 29/10/2018 2018-19 BSDU English BSDU 658.575 CHA Chaturvedi, Mukesh Managing Innovation and New Product Development: Concepts and cases Delhi PHI Learning Pvt. Ltd 2009 271 contents Preface 1. MANAGING INNOVATIONS: An Introduction 2. INNOVATION MANAGEMENT: Major Challenges 3. INNOVATIONS MANAGEMENT PROCESS 4. INNOVATION MANAGEMENT OF NEW PRODUCT DEVELOPMENT FUNCTION 5. ORGANIZING FOR NEW PRODUCT DEVELOPMENT 6. GENERATION, SCREENING AND DEVELOPMENT OF NEW PRODUCT DEVELOPMENT 7. ECONOMIC ANALYSIS: Evaluation of Portfolio of Products or Projects 8. TEST MARKETING 9. PRODUCT LAUNCH 10. ADOPTION PROCESS: Diffusion of Innovations 11. MANAGING INNOVATION IN SERVICES Index The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product. Management Kumar, Aseem Rahul, Manmohan ddc BK 0 0 ddc 0 0 BSDU BSDU GEN 2018-11-12 275.00 0 658.575 CHA 017459 2020-02-12 00:00:00 275.00 2018-11-12 BK 0 0 ddc 0 0 BSDU BSDU GEN 2018-11-12 275.00 0 658.575 CHA 017460 2020-02-12 00:00:00 275.00 2018-11-12 BK 0 0 ddc 0 1 RB BSDU BSDU GEN 2018-11-12 275.00 0 658.575 CHA 017461 2020-02-12 00:00:00 275.00 2018-11-12 BK