Chaturvedi, Mukesh creator Kumar, Aseem Rahul, Manmohan text Delhi PHI Learning Pvt. Ltd 2009 monographic eng

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271 The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product. contents Preface 1. MANAGING INNOVATIONS: An Introduction 2. INNOVATION MANAGEMENT: Major Challenges 3. INNOVATIONS MANAGEMENT PROCESS 4. INNOVATION MANAGEMENT OF NEW PRODUCT DEVELOPMENT FUNCTION 5. ORGANIZING FOR NEW PRODUCT DEVELOPMENT 6. GENERATION, SCREENING AND DEVELOPMENT OF NEW PRODUCT DEVELOPMENT 7. ECONOMIC ANALYSIS: Evaluation of Portfolio of Products or Projects 8. TEST MARKETING 9. PRODUCT LAUNCH 10. ADOPTION PROCESS: Diffusion of Innovations 11. MANAGING INNOVATION IN SERVICES Index Management 658.575 CHA 978-81-203-3727-5 Allied Informatics, Jaipur BSDU 181112 20181112125414.0 English