TY  - BOOK
AU  - Chaturvedi, Mukesh
AU  - Kumar, Aseem
AU  - Rahul, Manmohan
TI  - Managing Innovation and New Product Development: Concepts and cases
SN  - 978-81-203-3727-5
U1  - 658.575 
PY  - 2009///
CY  - Delhi
PB  - PHI Learning Pvt. Ltd
KW  - Management
N1  - contents
Preface
1.	MANAGING INNOVATIONS: An Introduction
2.	INNOVATION MANAGEMENT: Major Challenges
3.	INNOVATIONS MANAGEMENT PROCESS
4.	INNOVATION MANAGEMENT OF NEW PRODUCT DEVELOPMENT FUNCTION
5.	ORGANIZING FOR NEW PRODUCT DEVELOPMENT
6.	GENERATION, SCREENING AND DEVELOPMENT OF NEW PRODUCT DEVELOPMENT
7.	ECONOMIC ANALYSIS: Evaluation of Portfolio of Products or Projects
8.	TEST MARKETING
9.	PRODUCT LAUNCH
10.	ADOPTION PROCESS: Diffusion of Innovations
11.	MANAGING INNOVATION IN SERVICES
Index
N2  - The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product
ER  -