02247nam a22002777a 4500999001500000003000400015005001700019008004100036020002200077028005800099040002400157082001700181100002300198245007200221260003900293300000800332504050500340520067800845650001501523700001701538700002001555942001201575952012601587952012601713952013001839  c1890d1890OSt20181112125414.0181112b           ||||| |||| 00| 0 eng d  a978-81-203-3727-5  bAllied Informatics, Jaipurc5555d29/10/2018q2018-19  aBSDUbEnglishcBSDU  a658.575bCHA  aChaturvedi, Mukesh  aManaging Innovation and New Product Development: Concepts and cases  aDelhibPHI Learning Pvt. Ltdc2009  a271  acontents
Preface
1.	MANAGING INNOVATIONS: An Introduction
2.	INNOVATION MANAGEMENT: Major Challenges
3.	INNOVATIONS MANAGEMENT PROCESS
4.	INNOVATION MANAGEMENT OF NEW PRODUCT DEVELOPMENT FUNCTION
5.	ORGANIZING FOR NEW PRODUCT DEVELOPMENT
6.	GENERATION, SCREENING AND DEVELOPMENT OF NEW PRODUCT DEVELOPMENT
7.	ECONOMIC ANALYSIS: Evaluation of Portfolio of Products or Projects
8.	TEST MARKETING
9.	PRODUCT LAUNCH
10.	ADOPTION PROCESS: Diffusion of Innovations
11.	MANAGING INNOVATION IN SERVICES
Index  aThe book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product.  aManagement  aKumar, Aseem  aRahul, Manmohan  2ddccBK  00102ddc4070aBSDUbBSDUcGENd2018-11-12g275.00l0o658.575 CHAp017459r2020-02-12 00:00:00v275.00w2018-11-12yBK  00102ddc4070aBSDUbBSDUcGENd2018-11-12g275.00l0o658.575 CHAp017460r2020-02-12 00:00:00v275.00w2018-11-12yBK  00102ddc40718RBaBSDUbBSDUcGENd2018-11-12g275.00l0o658.575 CHAp017461r2020-02-12 00:00:00v275.00w2018-11-12yBK