TY  - BOOK
AU  - Wheelen, Thomas L.
AU  - Hunger, J. David
AU  - Hoffman, Alan N
AU  - Bamford, Charles E.
TI  - Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability
SN  - 978-93-528-6189-7
U1  - 658.4012 
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Management
KW  - Entrepreneurship
N1  - Brief Contents:
Part ONE Introduction to Strategic Management and Business Policy
Chapter 1 Basic Concepts of Strategic Management 
Chapter 2 Corporate Governance 
Chapter 3 Social Responsibility and Ethics in Strategic Management
Part TWO Scanning the Environment 
Chapter 4 Environmental Scanning and Industry Analysis 
Chapter 5 Organizational Analysis and Competitive Advantage 
Part THREE Strategy Formulation 
Chapter 6 Strategy Formulation: Business Strategy 
Chapter 7 Strategy Formulation: Corporate Strategy
Chapter 8 Strategy Formulation: Functional Strategy and Strategic Choice 
Part FOUR Strategy Implementation and Control 
Chapter 9 Strategy Implementation: Global Strategy 
Chapter 10 Strategy Implementation: Organizing and Structure 
Chapter 11 Strategy Implementation: Staffing and Directing 
Chapter 12 Evaluation and Control
Part FIVE Introduction to Case Analysis 
Chapter 13 Suggestions for Case Analysis
N2  - Concepts in Strategic Management and Business Policy, 15e, has continued to develop around three key themes—globalization, innovation and sustainability— which was introduced in the previous edition. In the current order of things around the world, these three strategic issues comprise the cornerstone all organizations must build upon to push their businesses forward. 
In addition to this, the authors have taken a class-tested approach to strategy with New focus on environmental sustainability. This book contains a Strategic Management Model that runs through the first 12 chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional framework for case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implementation programs. 
A New Chapter (9) on Global Strategy to address the key issues of entry, international coordination, stages of international development, international employment and measurement of performance. 
New and Updated vignettes on sustainability (which is widely defined as business sustainability), globalization (which we view as an expectation of business) and innovation (which is the single most important element in achieving competitive advantage) appear in every chapter of the text. 
Every example, chapter opening and story along with chapter-end discussion questions have been Updated.
ER  -