Fisher, Steven creator Duane, Ja-Nae text New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016 monographic eng

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300 You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools. The Startup Equation leads you step-by-step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding, and scaling - all in addition to the elements essential to crafting a roadmap that fits you and your business. Drawing from their extensive experience working with startups, Steve Fisher and Ja-Nae Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. The authors include illustrative business examples from companies such as TechStars and 500 Startups, as well as interviews with over 40 entrepreneurs from across the globe. By following the accessible visual roadmap within, you'll discover how to build your own successful business plan for your unique dream. Contents: Section 1 Discovering the Equation 1. The Age of You: The Entrepreneur 2. The Rise of the Startup Economy 3. The Six Forces of Change 4. The Startup Equation Section 2 Building the Foundation 5. The Entrepreneur's Journey 6. The Bid Idea 7. Strength in Agility Section 3 Crafting The Experience 8. Culture of wow 9. Rewards of Great Teams 10. Creating Great Customer Experiences 11. The New Brand Order Section 4 Growing the Dream 12. No Money, No Excuses 13. Startup Marketing Aichemy 14. ROI of Happy Customer 15. Scaling to New Heights 16. Always Be Innovating 17. The Exponential Power of the X-Factor Section 5 Charting the Adventure 18. Choose Your own Adventure Management Entrepreneurship 658.11 FIS 978-93-5260-195-0 Allied Informatics, Jaipur BSDU 181113 20181126121706.0 English