01433nam a22002057a 4500003000400000005001700004008004100021020002200062028005800084040002400142082001500166100002100181245005500202260005700257300000800314500049800322504037100820650001501191650002101206OSt20181115151534.0181115b           ||||| |||| 00| 0 eng d  a978-0-670-08989-5  bAllied Informatics, Jaipurc5606d13/11/2018q2018-19  aBSDUbEnglishcBSDU  a658.5bGOP  aGopalkrishnan, R  aA Biography of Innovations: From Birth to Maturity  aGurgaonbPenguin Random House India Pvt. Ltd.,c2017  a197  aR. Gopalakrishnan, the bestselling author of The Case of the Bonsai Manager, explores how concepts turn into ideas, which then become prototypes, models and products. Defining thought as the ancestor of innovation; as without thought, there could be no innovation, he explores the impending questions such as - What happens next? How can you take on challenges and keep your ideas relevant? The Biography of Innovation is the definitive book on the life cycle of new ideas and transformations.  aContents:
Introduction
Fertilization: A concept gets Fertilized in the Brain
Birth: An Idea is Born Out of this Concept
Infancy: A Prototype That Expresses the Idea
Childhood: A Model Shaped out of This Prototype
Adolescence: A product shaped from this Model
Young Adult: The Product competes to grow
Maturity: Challenged to change
Ageing: The struggle for Relevance  aManagement  aEntrepreneurship