01620nam a22002417a 4500999001500000003000400015005001700019008004100036020002200077028005800099040002400157082001500181100002100196245005500217260005700272300000800329500049800337504037100835650001501206650002101221942001201242952012401254 c1916d1916OSt20181115151534.0181115b ||||| |||| 00| 0 eng d a978-0-670-08989-5 bAllied Informatics, Jaipurc5606d13/11/2018q2018-19 aBSDUbEnglishcBSDU a658.5bGOP aGopalkrishnan, R aA Biography of Innovations: From Birth to Maturity aGurgaonbPenguin Random House India Pvt. Ltd.,c2017 a197 aR. Gopalakrishnan, the bestselling author of The Case of the Bonsai Manager, explores how concepts turn into ideas, which then become prototypes, models and products. Defining thought as the ancestor of innovation; as without thought, there could be no innovation, he explores the impending questions such as - What happens next? How can you take on challenges and keep your ideas relevant? The Biography of Innovation is the definitive book on the life cycle of new ideas and transformations. aContents: Introduction Fertilization: A concept gets Fertilized in the Brain Birth: An Idea is Born Out of this Concept Infancy: A Prototype That Expresses the Idea Childhood: A Model Shaped out of This Prototype Adolescence: A product shaped from this Model Young Adult: The Product competes to grow Maturity: Challenged to change Ageing: The struggle for Relevance aManagement aEntrepreneurship 2ddccBK 00102ddc4070aBSDUbBSDUcGENd2018-11-15g399.00l0o658.5 GOPp017491r2020-02-12 00:00:00v399.00w2018-11-15yBK