TY - BOOK AU - Goyal, Pankaj TI - Before You Start Up: How to prepare to make your startup dream a reality SN - 978-81-7599-440-9 U1 - 658.11 PY - 2018/// CY - New Delhi PB - Fingerprint Publishing KW - Management KW - Entrepreneurship N1 - Contents: 1. So You Want To Be An Entrepreneur. Think Again 2. Understand Your "Why" 3. How To Generate Business Ideas? 4. How to Evaluate a Business Idea? 5. Choosing Your Co-Founder 6. The Final Leg 7. Cut the Cord! End Note After You Start: Five Priorities For the first Twelve Months ER -