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    <subfield code="a">Bhujia Barons: The Untold Story of How Haldiram Built a Rs.5000-crore empire</subfield>
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    <subfield code="a">In the early twentieth century, a young man, Ganga Bhishan Agarwal, aka Haldiram, gained a reputation for making the best bhujia in town. Fast-forward a century and the Haldiram&#x2019;s empire has revenue much greater than that of McDonald&#x2019;s and Domino&#x2019;s combined.
In Bhujia Barons, Pavitra Kumar tells the riveting story of the Agarwal family in its entirety&#x2014;a feat never managed before. It begins in dusty, benign Bikaner and traces the rise and rise of this home-grown label, now one of the most-recognized Indian brands in the world.
The Haldiram&#x2019;s story is not an average business story&#x2014;it&#x2019;s chock-full of family drama, with court cases, jealousy-fuelled regional expansion, a decades-old trademark battle, and a closely guarded family secret of the famous bhujia. Fast-paced and captivating, this book provides a delicious look into family business dynamics and the Indian way of doing business.</subfield>
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    <subfield code="a">Contents:
Part I  Haldiram
Part II  Greener Pastures
Part III  The Capital
Part IV  The Black Sheep
Part V  Legal Entanglements
Part VI  Final Paces</subfield>
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