Osterwalder, Alexamder creator Pigneur, Yves text New Delhi Wiley India Pvt. Ltd. 2018 monographic eng

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276 Disruptive new business models for winning in changing markets are the critical need of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation. It offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing new business models. Business Model Generation is a practical, inspiring handbook for anyone striving to improve their core approach to doing business--or craft a new one. Contents: Canvas. • Definition of a Business Model. • The 9 Building Blocks. • The Business Model Canvas. Patterns. • Unbundling Business Models. • The Long Tail. • Multi-Sided Platforms. • FREE as a Business Model. • Open Business Models. Design. • Customer Insights. • Ideation. • Visual Thinking. • Prototyping. • Storytelling • Scenarios. Strategy. • Business Model Environment. • Evaluating Business Models. • Business Model Perspective on Blue Ocean Strategy. • Managing Multiple Business Models. Process. • Business Model Design Process. Outlook. • Outlook. Afterword. Where did this book come from? References. Management Entrepreneurship 658.4012 OST 978-81-265-3367-1 Allied Informatics, Jaipur BSDU 181121 20181121135722.0 English