TY - BOOK AU - Harvard Business Review Press TI - Creating Business Plans: Gather your resources Describe the opportunity Get buy-in SN - 978-1-62527-222-5 U1 - 658.4 01 PY - 2014/// CY - Bostan PB - Harvard Business School Publishing Corporation KW - Management KW - Entrepreneurship N1 - Contents: Why Write a Business Plan? Describing the Opportunity Introducing Your Management Team Bringing Your Product to Market Projecting Financial Risk and Reward Attachments and Milestone Conclusion Test Yourself Learn More Sources Index ER -