TY  - BOOK
AU  - Soota, Ashok 
AU  - Gopalan, S R
TI  - Entrepreneurship Simplified: From Idea to IPO
SN  - 978-0-670-08895-9
U1  - 658.110954 
PY  - 2016///
CY  - New Delhi
PB  - Penguin Random House India Pvt. Ltd.
KW  - Management
KW  - Entrepreneurship
N1  - ne of the most exciting feelings in the world is at the moment when you take the leap to become an entrepreneur and launch your own start-up. But in doing so, what are the things you should plan ahead for and what are the pitfalls you need to watch out; Contents:
1. Idea Generation and Validation
2. Funding Your Venture
3. Winning with VCs
4. Mission, Vision, Values and Culture
5. Building Your Organization
6. Business Strategy
7. Marketing Strategy
8. wealth Creation and Sharing
9. Your Initial Public Offering
10. Failure and Success: Two Ends of a Spectrum
Apeendix
Top Takeaways
Glossary
ER  -