@book{1940,
	author = {Vaitheeswaran, K.},
	title = {Failing To Succeed: The story of India's First e-commerce company},
	publisher = {Rupa Publication India Pvt, Ltd},
	year = {2017},
	address = {New Delhi},
	note = {n 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’? For the first time ever, Vaitheeswaran reveals that it was […]

}
}