01334nam a22002297a 4500 1940 1940 OSt 20181124103202.0 181124b ||||| |||| 00| 0 eng d 978-81-291-4802-5 Allied Informatics, Jaipur 5606 13/11/2018 2018-19 BSDU English BSDU 381.1420954 VAI Vaitheeswaran, K. Failing To Succeed: The story of India's First e-commerce company New Delhi Rupa Publication India Pvt, Ltd 2017 205 n 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’? For the first time ever, Vaitheeswaran reveals that it was […] Contents: 1. The Click That Changed My Life 2. Starting Up 3. India's First B2C Pure-Play E-commerce Company 4. Growing-Up Pangs 5. Gong Offline: The Fabmall Story 6. Indiaplaza and the Art of E-Commerce 7. State of-the-Mart: Profiting from E-Commerce 8. Endgame: Failing to Succeed Economics Entrepreneurship ddc BK 0 0 ddc 0 0 BSDU BSDU GEN 2018-11-24 595.00 2 381.1420954 VAI 017525 2025-05-27 00:00:00 2025-02-27 595.00 2018-11-24 BK