Vaitheeswaran, K. creator text New Delhi Rupa Publication India Pvt, Ltd 2017 monographic eng

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205 n 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’? For the first time ever, Vaitheeswaran reveals that it was […] Contents: 1. The Click That Changed My Life 2. Starting Up 3. India's First B2C Pure-Play E-commerce Company 4. Growing-Up Pangs 5. Gong Offline: The Fabmall Story 6. Indiaplaza and the Art of E-Commerce 7. State of-the-Mart: Profiting from E-Commerce 8. Endgame: Failing to Succeed Economics Entrepreneurship 381.1420954 VAI 978-81-291-4802-5 Allied Informatics, Jaipur BSDU 181124 20181124103202.0 English