01927nam a22002417a 4500 1956 1956 OSt 20181126135554.0 181126b ||||| |||| 00| 0 eng d 978-1-250-01371-2 Allied Informatics, Jaipur 5606 13/11/2018 2018-19 BSDU English BSDU 338.766362092 ISD Isdell, Neville Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand New York St. Martin's Press 2011 254 Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's―and Coke's―story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more―ethically and to great success. Contents: Introduction 1. From Ulster to Africa 2. in Johannesburg: My Global Career is Launched 3. Conquering Pepsi in the Philippines 4. Stagnation in West Germany 5. The Wall Falls 6. Going Back to India 7. At the Helm of Coca-Cola 8. Connected Capitalism Index Economics Entrepreneurship Beasley, David ddc BK 0 0 ddc 0 0 BSDU BSDU GEN 2018-11-26 399.00 1 338.766362092 ISD 017542 2024-10-01 00:00:00 2024-09-10 399.00 2018-11-26 BK