01404nam a22001937a 4500003000400000005001700004008004100021020002200062028005800084040002400142082001700166100001800183245005600201260005700257300000800314500073500322504013801057650001501195OSt20181129123635.0181129b ||||| |||| 00| 0 eng d a978-8-184-00385-7 bAllied Informatics, Jaipurc5606d13/11/2018q2018-19 aBSDUbEnglishcBSDU a658.879bMAL aMall, Damodar aSuper Marketwala: Secrets to Winning consumer India aGurgaonbPenguin Random House India Pvt. Ltd.,c2018 a288 aSupermarketwala, Damodar Mall's intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. aContents: Part 1 Lifestyle Part 2 Retailing Habits Part 3 Crunch Time Part 4 Fashion Code Part 5 Sales Pitch Part 6 Winning Statement aManagement