01461nam a22002177a 4500 1989 1989 OSt 20181129123635.0 181129b ||||| |||| 00| 0 eng d 978-8-184-00385-7 Allied Informatics, Jaipur 5606 13/11/2018 2018-19 BSDU English BSDU 658.879 MAL Mall, Damodar Super Marketwala: Secrets to Winning consumer India Gurgaon Penguin Random House India Pvt. Ltd., 2018 288 Supermarketwala, Damodar Mall's intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Contents: Part 1 Lifestyle Part 2 Retailing Habits Part 3 Crunch Time Part 4 Fashion Code Part 5 Sales Pitch Part 6 Winning Statement Management ddc BK 0 0 ddc 0 0 BSDU BSDU GEN 2018-11-29 299.00 0 658.879 MAL 017587 2020-02-12 00:00:00 299.00 2018-11-29 BK