Mall, Damodar creator text Gurgaon Penguin Random House India Pvt. Ltd. 2018 monographic eng

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288 Supermarketwala, Damodar Mall's intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Contents: Part 1 Lifestyle Part 2 Retailing Habits Part 3 Crunch Time Part 4 Fashion Code Part 5 Sales Pitch Part 6 Winning Statement Management 658.879 MAL 978-8-184-00385-7 Allied Informatics, Jaipur BSDU 181129 20181129123635.0 English