Paul, Soum creator text Noida Harper Collins Publishers India 2017 monographic eng

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202 The years 2015 and 2016 were watershed years in the history of the Indian startup ecosystem. Not only did the word ‘startup’ enter common parlance as large sums of money were poured in, several firms also achieved the fabled ‘unicorn’ status of billion-dollar valuation. However, immediately afterwards, the exuberance disappeared as the bubble burst and the very viability of these celebrated ventures came into question. And with it, began a new era. In Flight of the Unicorns, Soum Paul takes a deep dive into the trajectory of Indian startups in the recent past and explores the trials and tribulations of starting up. Through the voices of many innovators, entrepreneurs and investors, he studies the patterns in successes and parallels from other emerging markets. He builds on theories around what works and what doesn’t, and paints a vision for the future of startups in this part of the world Contents: 1. Rise and Fall of the Indian Startup Ecosystem Early Years: Y2K and After What the Early years Felt Like redBus and Its Success Other Early Pioneers Going Global from India The Aggregators Emerge The Years of Startup Drama: 2015-16 Fractures A Call for Protectionism The Silver Lining 2. Trends and New Rules of the Game Back to Fundamentals What is a Startup? Revisiting the Startup Stack The Founder and the Team India-first vs Global-first India's Consumer and Informal Sector Working with Indian SMEs The B2c vs B2B Debate Some Early Questions Discovering Repeatable Transactions Inside-out vs Outside-in Innovation Building Lean Startups and India-specific Problems The Indian Challenge: Healthcare The Indian Challenge: Financial Inclusion The Indian Challenge: Education Keeping up with the Future Epilogue 3. Case Studies A Lesson from Brazil in Going Global An Indonesian Success story Notes Bibliography Management Entrepreneurship 658.06 PAU 978-93-5264-477-3 Allied Informatics, Jaipur BSDU 181130 20181130163448.0 English