Where Good Ideas Come From: The seven patterns of innovation
- New York Penguin Books 2010
- 326
A slow hunch can be much more valuable than a Eureka moment The connected 'hive mind' is smarter than the lone thinker Where you think matters just as much as what you're thinking The best ideas come from building on the ideas and inventions of others
From the Renaissance to satellites, medical breakthroughs to social media, Charles Darwin to Marconi, Steven Johnson shows how, by recognising where and how patterns of creativity occur, we can all discover the secrets of inspiration.
Contents: Reef, City, Web The Adjacent Possible Liquid Networks The Slow Hunch Serendipity Error Exaptation Platforms The Fourth Quadrant