Johnson, Steven

Where Good Ideas Come From: The seven patterns of innovation - New York Penguin Books 2010 - 326

A slow hunch can be much more valuable than a Eureka moment
The connected 'hive mind' is smarter than the lone thinker
Where you think matters just as much as what you're thinking
The best ideas come from building on the ideas and inventions of others

From the Renaissance to satellites, medical breakthroughs to social media, Charles Darwin to Marconi, Steven Johnson shows how, by recognising where and how patterns of creativity occur, we can all discover the secrets of inspiration.

Contents:
Reef, City, Web
The Adjacent Possible
Liquid Networks
The Slow Hunch
Serendipity
Error
Exaptation
Platforms
The Fourth Quadrant

978-0-14103340-2

Allied Informatics, Jaipur


Economics
Entrepreneurship

338.094 / JOH