Prahalad, C K <br/><br/>
The Fortune at the Bottom of the Pyramid: Eradicating poverty through profits 

 - Noida  Dorling Kindersley (India) Pvt. Ltd.  2014 
 - 360 
<br/><br/>Contents:<br/>Introduction: Private sector and poverty: Progress During 2004-2009<br/>The Market at the Bottom of the Pyramid<br/>Products and services for the BOP<br/>BOP: A global opportunity<br/>The ecosystem for wealth creation<br/>Reducing corruption: Transaction governance capacity<br/>Development as Social Transformation<br/>CEO Reactions to the Concept and the Book<br/>Case: Jaipur Rugs: Connecting Rural India to Global Markets<br/>Case: Casas Bahia: Retail for the Poor<br/>Case: CEMEX: Homes for the Poor<br/>Case: Hindustan Unilever: Lifebuoy Soap<br/>Case: Hindustan Unilever: Iodized Salt<br/>Case: Jaipur Foot: Prosthetics for the Poor<br/>Case: Aravind Eye Care: The Most Precious Gift<br/>Case: ICICI: Financial services for the poor<br/>Case: ITC e-Choupal: Technology for the poor<br/>Case: Voxiva: Health Alerts for All 
<br/><br/><label>ISBN: </label>978-93-325-1892-6 
<br/><br/><label>Publisher. No.: </label> Allied Informatics, Jaipur 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics<br/>Entrepreneurship
<br/><br/><label>Dewey Class. No.: </label>338.881724  / PRA