01352nam a22001937a 4500003000400000005001700004008004100021020002200062028005800084040002400142082002000166100001800186245008200204260005400286300000800340504077500348650001401123650002101137OSt20181205161115.0181205b           ||||| |||| 00| 0 eng d  a978-93-325-1892-6  bAllied Informatics, Jaipurc5670d27/11/2018q2018-19  aBSDUbEnglishcBSDU  a338.881724bPRA  aPrahalad, C K  aThe Fortune at the Bottom of the Pyramid: Eradicating poverty through profits  aNoidabDorling Kindersley (India) Pvt. Ltd.c2014  a360  aContents:
Introduction: Private sector and poverty: Progress During 2004-2009
The Market at the Bottom of the Pyramid
Products and services for the BOP
BOP: A global opportunity
The ecosystem for wealth creation
Reducing corruption: Transaction governance capacity
Development as Social Transformation
CEO Reactions to the Concept and the Book
Case: Jaipur Rugs: Connecting Rural India to Global Markets
Case: Casas Bahia: Retail for the Poor
Case: CEMEX: Homes for the Poor
Case: Hindustan Unilever: Lifebuoy Soap
Case: Hindustan Unilever: Iodized Salt
Case: Jaipur Foot: Prosthetics for the Poor
Case: Aravind Eye Care: The Most Precious Gift
Case: ICICI: Financial services for the poor
Case: ITC e-Choupal: Technology for the poor
Case: Voxiva: Health Alerts for All  aEconomics  aEntrepreneurship