01421nam a22002177a 4500 2040 2040 OSt 20181205161115.0 181205b ||||| |||| 00| 0 eng d 978-93-325-1892-6 Allied Informatics, Jaipur 5670 27/11/2018 2018-19 BSDU English BSDU 338.881724 PRA Prahalad, C K The Fortune at the Bottom of the Pyramid: Eradicating poverty through profits Noida Dorling Kindersley (India) Pvt. Ltd. 2014 360 Contents: Introduction: Private sector and poverty: Progress During 2004-2009 The Market at the Bottom of the Pyramid Products and services for the BOP BOP: A global opportunity The ecosystem for wealth creation Reducing corruption: Transaction governance capacity Development as Social Transformation CEO Reactions to the Concept and the Book Case: Jaipur Rugs: Connecting Rural India to Global Markets Case: Casas Bahia: Retail for the Poor Case: CEMEX: Homes for the Poor Case: Hindustan Unilever: Lifebuoy Soap Case: Hindustan Unilever: Iodized Salt Case: Jaipur Foot: Prosthetics for the Poor Case: Aravind Eye Care: The Most Precious Gift Case: ICICI: Financial services for the poor Case: ITC e-Choupal: Technology for the poor Case: Voxiva: Health Alerts for All Economics Entrepreneurship ddc BK 0 0 ddc 0 0 BSDU BSDU GEN 2018-12-05 799.00 0 338.881724 PRA 017650 2020-02-12 00:00:00 799.00 2018-12-05 BK 0 0 ddc 0 0 BSDU BSDU AV 2018-12-05 799.00 0 338.881724 PRA CD844 2019-02-13 00:00:00 799.00 2018-12-05 CD