Prahalad, C K creator text Noida Dorling Kindersley (India) Pvt. Ltd. 2014 monographic eng

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360 Contents: Introduction: Private sector and poverty: Progress During 2004-2009 The Market at the Bottom of the Pyramid Products and services for the BOP BOP: A global opportunity The ecosystem for wealth creation Reducing corruption: Transaction governance capacity Development as Social Transformation CEO Reactions to the Concept and the Book Case: Jaipur Rugs: Connecting Rural India to Global Markets Case: Casas Bahia: Retail for the Poor Case: CEMEX: Homes for the Poor Case: Hindustan Unilever: Lifebuoy Soap Case: Hindustan Unilever: Iodized Salt Case: Jaipur Foot: Prosthetics for the Poor Case: Aravind Eye Care: The Most Precious Gift Case: ICICI: Financial services for the poor Case: ITC e-Choupal: Technology for the poor Case: Voxiva: Health Alerts for All Economics Entrepreneurship 338.881724 PRA 978-93-325-1892-6 Allied Informatics, Jaipur BSDU 181205 20181205161115.0 English