TY  - BOOK
AU  - Prahalad, C K
TI  - The Fortune at the Bottom of the Pyramid: Eradicating poverty through profits
SN  - 978-93-325-1892-6
U1  - 338.881724 
PY  - 2014///
CY  - Noida
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - Economics
KW  - Entrepreneurship
N1  - Contents:
Introduction: Private sector and poverty: Progress During 2004-2009
The Market at the Bottom of the Pyramid
Products and services for the BOP
BOP: A global opportunity
The ecosystem for wealth creation
Reducing corruption: Transaction governance capacity
Development as Social Transformation
CEO Reactions to the Concept and the Book
Case: Jaipur Rugs: Connecting Rural India to Global Markets
Case: Casas Bahia: Retail for the Poor
Case: CEMEX: Homes for the Poor
Case: Hindustan Unilever: Lifebuoy Soap
Case: Hindustan Unilever: Iodized Salt
Case: Jaipur Foot: Prosthetics for the Poor
Case: Aravind Eye Care: The Most Precious Gift
Case: ICICI: Financial services for the poor
Case: ITC e-Choupal: Technology for the poor
Case: Voxiva: Health Alerts for All
ER  -