02051nam a22002417a 4500 2065 2065 OSt 20181227162834.0 181227b ||||| |||| 00| 0 eng d 978-1-7812-5614-5 Allied Informatics, Jaipur 5712 17/12/2018 2018-19 BSDU English BSDU 658.4063 KEL Kelley,Tom The Art of Innovation: Lessons in creativity from IDEO, America's leading Design Firm London Profile Books Ltd 2016 307 There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries. Contents: 1. Innovation at the top 2. Winging it in start-up mode 3. Innovation begins with an eye 4. The perfect brainstorm 5. A Cool company needs hot groups 6. Prototyping is the shorthand of innovation 7. Build your greenhouse 8. Expect the unexpected 9. Barrier jumping 10. Creating Experiences for fun and profit 11. Zero to Sixty 12 Coloring Outside the lines 13. In search of the "Wet Nap" interface 14. Live the future 15. Getting in the swing Index Management Entrepreneurship Littman, Jonathan ddc BK 0 0 ddc 0 0 BSDU BSDU GEN 2018-12-27 499.00 0 658.4063 KEL 017686 2020-02-12 00:00:00 499.00 2018-12-27 BK