02233nam a22002417a 4500 2303 2303 OSt 20190720113318.0 190720b ||||| |||| 00| 0 eng d 978-93-534-3329-1 Allied Informatics, Jaipur 6374 17/07/2019 2019-20 BSDU English BSDU 658.83 MAL Malhotra, Naresh K Marketing Research: An applied orientation 7th Chennai Pearson Education 2019 955 Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs. Contents PART 1 Introduction and Early Phases of Marketing Research 1. Introduction to Marketing Research 2. Defining the Marketing Research Problem and Developing an Approach PART 2 Research Desing Formulation 3. Research Desing 4. Exploratory Research Design: Secondary and Syndicated Data 5. Exploratory Research Design: Qualitative Research 6. Descriptive Research Design: Survey and Observation 7. Causal Research Design: Experimentation 8. Measurement and Scaling: Fundamentals and Comparative Scaling 9. Measurement and Scaling: Noncomparative Scaling Techniques 10. Questionnaire and Form Design 11. Sampling: Design and Procedures 12. Sampling: Final and Initial Sample Size Determination PART3 Data Collection, Preparation, Analysis and Reporting 13. Fieldwork 14. Data Preparation 15. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing 16 Analysis of Variance and Covariance 17. Correlation and Regression 18. Discriminant and Logit Analysis 19. Factor Analysis 20. Cluster Analysis 21. Multidimensional Scaling and Conjoint Analysis 22. Structural Equation Modeling and Path Analysis 23. Report Preparat6ion and Presentation Cases Management Dash, Satyabhusan ddc BK 0 0 ddc 0 0 BSDU BSDU GEN 2019-07-20 829.00 1 658.83 MAL 017842 2021-02-22 00:00:00 2021-02-03 829.00 2019-07-20 BK