@book{2351,
	author = {Etzel, Michael J. and Walker, Bruce J.},
	title = {Marketing},
	publisher = {McGraw Hill Education (India) Pvt. Ltd.},
	year = {2010; c2007},
	address = {Chennai},
	note = {This completely updated edition of the well-known text book on Marketing attempts to make the discussion contemporary. It features in-text and boxed examples that highlight global issues, ethics, and applied decision making. Other themes integrated within the text include technology, global marketing, customer relationship management, small business, and entrepreneurship. This special Indian edition adds local flavour to the text, making it even more interesting for the students and practitioners of marketing in India.}
}