@book{2361,
	author = {Kumar, Vijay},
	title = {101 Design Methods: A structured approach for driving innovation in your organization},
	publisher = {John Willey & Sons, Inc.},
	year = {c2013},
	address = {New Jersey},
	note = {Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.}
}