02292nam a22002297a 4500 2384 2384 OSt 20191011110516.0 191011b ||||| |||| 00| 0 eng d 978-1-352-00050-4 Allied Informatics, Jaipur 6745 4/10/2019 2019-20 BSDU English BSDU 658.11 BUR Burns, Paul New Venture Creation: A framework for entrepreneurial start-ups 2nd London Palgrave (Macmillan International Higher Education) 2018 483 If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous. The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs. Contents I. RESEARCH PHASE Entrepreneurship 1. What you bring to entrepreneurship Business idea 2. Finding your business idea Industry and markets 3. Understanding your industry and markets II. BUSINESS MODEL DEVELOPMENT PHASE Market segments and value propositions 4. Structuring your business model 5. Crafting your value proposition and branding Marketing plan 6. Developing your marketing mix 7. Communicating your value proposition 8. Scalability and growth Operations plan 9. Legal foundations 10. Managing operations and risk Resources 11. Managing and leading people 12. Financial resources Financial plan 13. Preparing and using financial forecasts III. LAUNCH AND VALIDATION PHASE Business model and business plan 14. Preparing, using and validating the business plan Entrepreneurship ddc BK 0 0 ddc 0 1 REF BSDU BSDU 2019-10-11 4520.18 0 658.11 BUR 017924 2020-02-12 00:00:00 4520.18 2019-10-11 BK 0 0 ddc 0 1 REF BSDU BSDU 2019-11-04 4520.18 0 658.11 BUR 017948 2020-02-12 00:00:00 4520.18 2019-11-04 BK