01865nam a22002057a 4500003000400000005001700004008004100021020002200062028005800084040002400142082001800166100002000184245006600204260004600270300000800316500083200324504046501156650002101621700001701642OSt20191104164911.0191104b           ||||| |||| 00| 0 eng d  a978-0-231-15838-1  bAllied Informatics, Jaipurc6840d30/10/2019q2019-20  aBSDUbEnglishcBSDU  a658.4063bLIE  aLiedtka, Jeanne  aDesigning for Growth: A design thinking tool kit for managers  aNew YorkbColumbia University Pressc2011  a223  aJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.  aContents
Section I: The why and how of Design thinking
1. Why design?
2. Four Questions, Ten Tools

Section II: What is?
3. Visualization
4. Journey Mapping
5. Value Chain Analysis
6. Mind Mapping

Section III: What if?
7. Brainstorming
8. Concept Development

Section IV: What wows?
9. Assumption Testing
10. Rapid Prototyping

Section V: What works?
11. Customer Co-Creation
12. Learning Launch

Section VI: Leading Growth and Innovation in Your Organization  aEntrepreneurship  aOgilvie, Tim