Liedtka, Jeanne creator Ogilvie, Tim text New York Columbia University Press 2011 monographic eng

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223 Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. Contents Section I: The why and how of Design thinking 1. Why design? 2. Four Questions, Ten Tools Section II: What is? 3. Visualization 4. Journey Mapping 5. Value Chain Analysis 6. Mind Mapping Section III: What if? 7. Brainstorming 8. Concept Development Section IV: What wows? 9. Assumption Testing 10. Rapid Prototyping Section V: What works? 11. Customer Co-Creation 12. Learning Launch Section VI: Leading Growth and Innovation in Your Organization Entrepreneurship 658.4063 LIE 978-0-231-15838-1 Allied Informatics, Jaipur BSDU 191104 20191104164911.0 English