01210nam a22002177a 4500 2590 2590 OSt 20200228164857.0 200121b ||||| |||| 00| 0 eng d 978-81-312-2028-3 Allied Informatics, Jaipur 7099 16/01/2020 2019-20 BSDU English BSDU 647.940683 GOL Golden-Romero, Pat Hotel Convention Sales, Services, and Operations Golden-Romero, Pat United Kingdom Elsevier Butterworth Heinemann 2009 312 Contents 1 The Convention and meeting Industry : An overview 2. The Associations,Convention,And Meetings Markets 3. The Corporate Meetings Market 4. The Incentive,Smerf,and other Markets 5 . The Role of Convention Bureaus and others Destination marketing organizations 6.marketing and Advertising Strategies 7.Convention sales negotiations and contracts 8. Food and beverage function planning 9 Meeting room and Convention Planning 10 On-Site Event Planning:Servicing the event 11.Exhibition and trade show Industry overview 12. industry trends and resources Hospitality Golden-Romero, Pat ddc BK 0 0 ddc 0 0 BSDU BSDU GEN 2020-01-21 895.00 1 647.940683 GOL 018090 2024-01-09 00:00:00 2024-01-03 895.00 2020-01-21 BK