TY  - BOOK
AU  - Golden-Romero, Pat
AU  - Golden-Romero, Pat
TI  - Hotel Convention Sales, Services, and Operations
SN  - 978-81-312-2028-3
U1  - 647.940683 
PY  - 2009///
CY  - United Kingdom
PB  - Elsevier Butterworth Heinemann
KW  - Hospitality
N1  - Contents 
1 The Convention and meeting Industry : An overview
2. The Associations,Convention,And Meetings Markets
3. The Corporate Meetings Market
4. The Incentive,Smerf,and other Markets
5 . The Role of Convention Bureaus and others Destination marketing organizations
6.marketing and Advertising Strategies
7.Convention sales negotiations and contracts
8. Food and beverage function planning 
9 Meeting room and Convention Planning
10 On-Site Event Planning:Servicing the event
11.Exhibition and trade show Industry overview
12. industry trends and resources

ER  -