01095nam a22002177a 4500 2598 2598 OSt 20200229093437.0 200121b ||||| |||| 00| 0 eng d 978-81-312-0915-8 Allied Informatics, Jaipur 7099 16/01/2020 2019-20 BSDU English BSDU 659.2930776 KOI Kolb, Bonita M. Tourism Marketing For Cities and Towns: Using Branding and events to attract tourists Kolb, Bonita M. New Delhi Elsevier Inc. 2007 310 Contents 1. Tourism to cites and Town 2.Marketing theory and The External Environment 3.Tourism Product Analysis 4.Strategic Analysis 5.Segmenting and Targeting Potential Tourists 6.Tourist Purchase Behavior 7.Tourism Research 8.Packaging the Tourism Product 9.Branding Tourism Destinations 10 Advertiseing and Public Relations 11.Sales Incentives, Direct marketing, and Website Development 12.Trade Promotion, Building,and Collaboration Hospitality Kolb, Bonita M. ddc BK 0 0 ddc 0 0 BSDU BSDU GEN 2020-01-21 595.00 1 659.2930776 KOI 018098 2020-07-14 00:00:00 2020-06-17 595.00 2020-01-21 BK