Tourism Marketing For Cities and Towns: Using Branding and events to attract tourists

Tourism Marketing For Cities and Towns: Using Branding and events to attract tourists Kolb, Bonita M. creator Kolb, Bonita M. text New Delhi Elsevier Inc. 2007 monographic eng 310 Kolb, Bonita M. Contents 1. Tourism to cites and Town 2.Marketing theory and The External Environment 3.Tourism Product Analysis 4.Strategic Analysis 5.Segmenting and Targeting Potential Tourists 6.Tourist Purchase Behavior 7.Tourism Research 8.Packaging the Tourism Product 9.Branding Tourism Destinations 10 Advertiseing and Public Relations 11.Sales Incentives, Direct marketing, and Website Development 12.Trade Promotion, Building,and Collaboration Hospitality 659.2930776 KOI 978-81-312-0915-8 Allied Informatics, Jaipur BSDU 200121 20200229093437.0 English