TY  - BOOK
AU  - Kolb, Bonita M.
AU  - Kolb, Bonita M.
TI  - Tourism Marketing For Cities and Towns: Using Branding and events to attract tourists
SN  - 978-81-312-0915-8
U1  - 659.2930776 
PY  - 2007///
CY  - New Delhi
PB  - Elsevier Inc.
KW  - Hospitality
N1  - Contents
1. Tourism to cites and Town
2.Marketing theory and The External Environment 
3.Tourism Product Analysis
4.Strategic Analysis
5.Segmenting and Targeting Potential Tourists
6.Tourist Purchase Behavior
7.Tourism Research
8.Packaging the Tourism Product
9.Branding Tourism Destinations
10 Advertiseing and Public Relations
11.Sales Incentives, Direct marketing, and Website Development
12.Trade Promotion, Building,and Collaboration

ER  -