Nandan, H creator text xx Delhi PHI Learning Pvt. Ltd. 2015,c2013 9999 3rd monographic und

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267 The new edition of this compact text continues to serve as an essential guide to students and entrepreneurs for establishing a new venture. The book shows the reader, in an easy to understand style, how to mobilize resources, how to tap market opportunities, how to conduct feasibility studies, and how to promote new ventures. Besides, the book discusses in detail the various techniques of product and process development and the method of product pricing. The book is intended primarily as a text for undergraduate students of commerce and undergraduate and postgraduate students of management. It would equally be useful for students pursuing diploma courses in entrepreneurial development. In addition, the book should prove extremely valuable and handy to anyone who wishes to launch his career as an entrepreneur. Contents Chapter 1 Concept of Entrepreneurship and the Entrepreneur Chapter 2 Different Forms of Entrepreneurship Chapter 3 Entrepreneurship—Roles in Different Environment Chapter 4 The Entrepreneur and the Law Chapter 5 Promotion of Venture Chapter 6 Financing New Ventures Chapter 7 Project Planning and Feasibility Studies Chapter 8 Product and Process Development Chapter 9 Product Pricing Chapter 10 Business Location Appendices References   Index Management 658.421 NAN 9788120347502 Allied Informatics, Jaipur BSDU 170602 20190305101201.0 0001352 English