TY - BOOK AU - Ali, Moi; Boulden, George P. and Heller, Robert TI - The Winner's manual : Marketing Effectively, Thinking Creatively & Communicate Clearly SN - 978-0-14-306483-1 U1 - 658.8 PY - 2008/// CY - Singapore PB - A Dorling Kindersley Book ER -