02854nam a2200217Ia 45000010008000000030004000080050017000120080041000290200018000700280037000880400024001250820015001491000018001642450049001822500009002312600041002403000008002815000860002895041472011496500015026210001606OSt20190327092243.0170602s9999 xx 000 0 und d a9788120349964 q2016bAllied Informatics, Jaipur bEnglishaBSDUcBSDU a658.8bSRI aSrinivasan, R 0aCase Study in Marketing : The Indian Cintext a6th  bPHI Learning Pvt. Ltd.a Delhic2014 a398 aThis well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. aContents : Preface • Preface to the First Edition Introduction to Case Analysis Part I MARKETING Case 1 HMT: Machine Tools Division Case 2 Oilseeds Growers Cooperative Society Case 3 Retailing, Advertising, Marketing and Merchandising Services Case 4 HMT Watches Case 5 Bharat Heavy Electricals Limited Case 6 Bharat Earth Movers Limited Case 7 British Physical Laboratory Case 8 Indian Garments Case 9 IDE Drip Irrigation System for Microirrigation Case 10 Hindustan Unilever Limited Case 11 Retail Industry Part II INTERNATIONAL MARKETING Case 12 Infosys Technologies Limited Case 13 Oracle Financial Services Software Limited (Formerly known as i-Flex) Case 14 Gillette India Case 15 SAP India Case 16 Global Marketing in Wipro: Growing in Strength Case 17 Ace Designers Case 18 Mysore Sales International Limited Case 19 New Government Electric Factory Limited, Bengaluru Part III SERVICES MARKETING Case 20 Hotel Taj West End, Bengaluru Case 21 Standard Chartered Card: Credit Card of Standard Chartered Bank Case 22 Karnataka State Tourism Development Corporation Case 23 Hotel Ashok, Bengaluru Case 24 East-West Airlines: A Failed Experience Case 25 Sterling Holiday Resorts Case 26 Thomas Cook: To Be or Not to Be? Case 27 Namdhari’s Fresh Case 28 DaimlerChrysler Case 29 Charter Aviation Services Case 30 Café Coffee Day Case 31 3G Network in India Case 32 The Indian Airline Industry: Will the Flight be Smooth? APPENDIX National Tourism Policy 2002 aManagement