01356nam a2200217Ia 45000010008000000030004000080050017000120080041000290200018000700280037000880400024001250820015001491000020001642450028001842500010002122600040002223000008002625000833002706500014011037000021011170001830OSt20190327153923.0170602s9999    xx            000 0 und d  a9789332558472  q2016bAllied Informatics, Jaipur  bEnglishaBSDUcBSDU  a658.8bKOT  aKotler, Philip  0aPrinciples of Marketing  a15th   bPearson Educationa New Delhic2016  a732  aIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for market ers to develop meaningful connections with their customers. Principles of Marketing, 15/e, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.  aMarketing  a Armstrong, Gary