01405nam a2200241Ia 4500 493 493 0001830 OSt 20190327153923.0 170602s9999 xx 000 0 und d 9789332558472 2016 Allied Informatics, Jaipur English BSDU BSDU 658.8 KOT Kotler, Philip Principles of Marketing 15th Pearson Education New Delhi 2016 732 In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for market ers to develop meaningful connections with their customers. Principles of Marketing, 15/e, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities. Marketing Armstrong, Gary ddc BK 0 0 ddc 0 0 BSDU BSDU 2016-12-08 799.00 1 658.8 KOT 001830 2023-10-26 00:00:00 2023-09-23 799.00 2017-06-02 BK 0 0 ddc 0 0 BSDU BSDU 2016-12-08 799.00 2 658.8 KOT 001831 2024-03-23 00:00:00 2024-02-27 799.00 2017-06-02 BK 0 0 ddc 0 1 RB BSDU BSDU 2016-12-08 799.00 0 658.8 KOT 001832 2020-02-12 00:00:00 799.00 2017-06-02 BK