Kotler, Philip creator Armstrong, Gary text xx New Delhi Pearson Education 2016 9999 15th monographic und

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732 In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for market ers to develop meaningful connections with their customers. Principles of Marketing, 15/e, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities. Marketing 658.8 KOT 9789332558472 Allied Informatics, Jaipur BSDU 170602 20190327153923.0 0001830 English