@book{669,
	author = {Sharma, Keshav, Chauhan, Vinay, Nagar, Komal  and  Rachna},
	title = {Marketing of Tourism and Alled Services},
	publisher = {Kanishka Publishers Distributors},
	year = {2016},
	address = { New Delhi},
	note = {The dynamics of tourism as a global socio economic phenomenon has emerged as the most important employment generating sector.Besides being a key driver of socioeconomic growth in almost all growing economies , including India, where it has been witnessed as a substantial and vibrant business activity,tourism is fast becoming a potential game changer and a sunrise industry worldwide.This book advances knowledge and understanding of tourism sector and allied services as it deals with various dimensions of tourism marketing and promotion,including issues related to planning, product development, branding,use of online and social media in tourism marketing, service quality and tourist behaviour.This book also shows glimpses of specialised areas such as cuisine tourism, digital marketing in tourism,E-tourism and wellness tourism.This book is helpful for academicians, students,tourism professionals, travel guides, tour operators and other stakeholders interested in exploring opportunities marketing and promotion of tourism and allied services.}
}