/cgi-bin/koha/opac-search.pl?q=ccl=Provider%3AColumbia%20University%20Press&sort_by=relevance&format=rss 2 0 50 ISBN:978-0-231-15838-1 /cgi-bin/koha/opac-detail.pl?biblionumber=2392 ]]> By Liedtka, Jeanne.
New York Columbia University Press 2011 .
223 , Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. 978-0-231-15838-1

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]]> /cgi-bin/koha/opac-detail.pl?biblionumber=2392 ISBN:978-0-231-13312-8 /cgi-bin/koha/opac-detail.pl?biblionumber=2863 ]]> By This, Herve .
Columbia University Press 2006 .
pg 377 978-0-231-13312-8

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