Knowledge Resource Center Search for 'Provider:St.Martin's Press'

Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

]]> By Isdell, Neville .
New York St. Martin's Press 2011 .
254 , Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's―and Coke's―story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more―ethically and to great success. 978-1-250-01371-2

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Grinding It Out: The making of McDonald's

]]> By Kroc, Ray .
New York St. Martin's Press 1997 .
206 , Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe. Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page. 978-1-250-12750-1

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Radical Candor

]]> By Scott,Kim.
New York St.Martin's Press 2019 .
viii-xxxi;297 978-1-0350-3630-1

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